As one of the largest cities in southern Spain, Malaga has a diverse population that reflects its rich history and culture. Understanding the demographics in Malaga is crucial for businesses looking to expand or target specific consumer groups in the region.
The population of Malaga has been steadily increasing over the past decade, reaching over 570,000 people in 2021 according to the National Institute for Statistics. The majority of the population is Spanish, but there are also significant communities of foreign residents from other European countries, North Africa, and Latin America.
The age distribution of Malaga's population is relatively evenly spread out, with about 20% of the population under the age of 18, and 20% over the age of 65. This makes it an attractive location for businesses targeting both younger and older consumers.
In terms of education, Malaga has a high percentage of residents with post-secondary education, particularly in the fields of tourism, technology, and business. This makes it an ideal location for companies in these industries to set up shop and tap into a highly skilled workforce.
Malaga's economy is heavily driven by tourism, which accounts for a significant proportion of the city's GDP. As a result, there is a substantial number of seasonal workers who come to work in the hospitality industry during the peak tourist season. This presents unique opportunities for businesses looking to target this demographic and tap into a largely untapped market.
One of the biggest challenges facing businesses looking to target the demographics in Malaga is the language barrier. While many residents speak English, Spanish is the dominant language in the region, and businesses should be prepared to cater to this audience.
Overall, the demographics in Malaga present a unique opportunity for businesses looking to expand or target specific consumer groups in the region. With a growing population, a diverse mix of cultures, and a highly educated workforce, Malaga is an attractive location for companies in a wide range of industries. By understanding the unique characteristics of the local market, businesses can position themselves for success in this vibrant and dynamic city.